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Strategien und Use Cases zur Nutzung von KundendatenEmanuel Bayer; Manuel Marini978-3-658-48463-72025 Edition 1- Praxisnahe Use Cases zeigen, wie Kundendaten messbaren Mehrwert in Marketing und Vertrieb schaffen
- Mit Golden Record und CDP zur konsistenten Datenbasis für KI, Personalisierung und Automatisierung
- Strategische Frameworks wie CIEF und SODA machen Customer Intelligence planbar und skalierbar
€257 €23110% OFF