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Strategic Campaign Planning Across the Customer JourneyAlexander Schwarz-Musch; Alexander Tauchhammer; Bernhard Guetz978-3-658-47100-22025 Edition 1- Explores the next stage in digital advertising after the demise of third-party cookies
- Proposes the development of a 'Minimum Viable Persona' and campaign groups along the customer journey
- Advises on social media advertising, search engine advertising (SEA), display advertising, programmatic advertising
€80 €7210% OFF