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  • Design and Use of Digital Customer Interface in Marketing, Sales and Service
    Sabine Kirchem; Martin Stadelmann; Mario Pufahl; David Laux
    978-3-658-45798-3
    2025
    Edition 1
    • Presents the state-of-the art in CRM digitalization
    • Demonstrates examples of successful CRM with cases from marketing, sales and service
    • Recommends actions based on latest research insights in business and management

    €200

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