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  • Customer-Dominant Management as a New Target in Relationship Marketing
    Manfred Bruhn; Maxim Saleschus; Karsten Hadwich
    978-3-658-45352-7
    2024
    Edition 1
    • It discusses a new philosophy that sees integration of the provider with the customer as necessary
    • Puts the customer at the center of all business activities
    • From analysis through strategic planning to operational implementation

    €220

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