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Markenkommunikation kompakt

Aktuelle Markenführung im Spannungsfeld von Wirtschaft und Wertewandel

Dominik Pietzcker

978-3-658-44573-7

2024
Edition 1
- Kompakter Überblick über Unternehmenskommunikation
- Berücksichtigt Unternehmensinteressen und den gesellschaftlichen Wertewandel
- Bezieht digitale Transformation, Globalisierung und interkulturelle Strukturen ein
€120 €108
10% OFF

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