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  • Developing City Brands Purposefully and Thoughtfully
    Eric Häusler; Jürgen Häusler
    978-3-658-43776-3
    2024
    Edition 1
    • Describes how city brands are developed reflectively and substantively
    • Practical experience in city brand development combined with comprehensive background knowledge
    • With numerous insights into authentic city brands, from New York and Venice to Ulm

    €140

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