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Grundlagen des Werbemanagements

Konzeption – Werbeträger – Evaluation

Michael Kleinjohann

978-3-658-43643-8

2024
Edition 1
- Planung, Einsatz und Wirkung von klassischen und digitalen Above-the-Line und Below-the-Line-Medien
- Markt der Werbeträger grundlegend erklärt
- Lernziele und Wissenschecks nach jedem Kapitel sorgen für einen nachhaltigen Lernerfolg
€668 €601
10% OFF

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