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United Nations Sustainable Development Goals (SDGs)
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Kundendominantes Management als neue Zielgröße im Relationship MarketingManfred Bruhn; Maxim Saleschus; Karsten Hadwich978-3-658-43326-02024 Edition 1- Diskutiert eine neue Philosophie, die eine Integration des Anbieters beim Kunden als erforderlich ansieht
- Stellt den Kunden in das Zentrum jeglicher Unternehmensaktivitäten
- Von der Analyse über die strategische Planung bis hin zur operativen Umsetzung
€257 €23110% OFF