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Nachhaltiges Markenmanagement

Innovative Unternehmenspraxis: Insights, Strategien und Impulse

Gabriele Schuster; Lisa-Charlotte Wolter

978-3-658-42569-2

2023
Edition 1
- Nachhaltigkeitsstrategien: ihre Bedeutung, ihre Umsetzung und ihre Wirtschaftlichkeit
- Betrachtung der zentralen Unternehmensbereiche und Erfolggeschichten
- Grundlagen zur Messbarkeit des Erfolgs nachhaltiger Strategien
€220

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