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  • Contributions from Economics and Social Sciences
    Michael-Burkhard Piorkowsky; Karl Kollmann
    978-3-658-42050-5
    2023
    Edition 1
    • Reconsideration in the current crisis of consumer theory
    • Recalibrating consumer research by reflecting on recent history of consumer theory
    • Foundations for a contemporary and sustainable understanding of consumption and consumers

    €180

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