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Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirkenSusen Poppe; Ralf Gampfer978-3-658-38682-52022 Edition 1- Beschreibt die Auswirkungen digitale Transformation speziell auf das Thema Konsumentenverhaltensforschung
- Bringt die beiden Themenkomplexe, digitale Transformation und Konsumentenverhaltensforschung in Kontext
- Wie verändert sich die Einstellung in Reaktion auf eWoM
€328 €29510% OFF