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  • Brain-friendly advertising for more success in your market
    Elke Schwarz
    978-3-658-38633-7
    2022
    Edition 1
    • Explains how to increase the impact of marketing with brain-friendly advertising
    • Introduces a novel measurement and analysis tool based on neuroscience
    • Shows how budgets can be used effectively
    €130 €117
    10% OFF

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