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United Nations Sustainable Development Goals (SDGs)
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Strategische Preisbildung mit dem 3-Level-Ansatz – vom digitalen Geschäftsmodell bis zur Optimierung des Pricing-ProzessesFrank Frohmann978-3-658-37941-42022 Edition 2- Das erste Buch, das die Auswirkungen der Digitalisierung auf Preismanagement umfassend darstellt
- Klare Abgrenzung und methodische Verknüpfung von Geschäftsmodell, Erlösmodell und Pricing-Prozess
- Integration preispsychologischer Erkenntnisse in den Pricingprozess. Maximaler Praxisbezug!
€257 €23110% OFF