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  • Types, Surveys, Analysis, and Applications
    Martin Günther; Ulrich Vossebein; Raimund Wildner
    978-3-658-37650-5
    2022
    Edition 1
    • Provides all relevant information for a successful and efficient use of market research panels
    • Includes evaluation tools
    • Provides examples for application of diverse types of panels

    €419

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