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United Nations Sustainable Development Goals (SDGs)
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Identifying Implicit Purchase Drivers and Leveraging them for SalesBenny B. Briesemeister; Werner Klaus Selmer978-3-658-35185-42022 Edition 1- Reveals real-world use cases of neuromarketing
- Investigates the potential of neuromarketing in enhancing traditional means of market research
- Elicits the behavioral aspects behind purchase decisions, including those taken at stationary points of sale
€114 €10310% OFF