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Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Torsten Tomczak; Sven Reinecke; Johanna Gollnhofer

978-3-658-34221-0

2023
Edition 8
- Systematischer Überblick über den idealtypischen Verlauf der Marketingplanung
- Mit zahlreichen Praxisbeispielen
- Kostenlos für Leser: Zusätzliche Fragen zum Buch in der Springer Nature Flashcards App
€364 €328
10% OFF

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