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  • A Concise Textbook Focusing on International B-to-B Contexts
    Ludwig Martin
    978-3-658-33221-1
    2021
    Edition 1
    • First comprehensive textbook on the topic for the German market
    • Authors with many different backgrounds illustrate various aspects of International Business Development
    • Numerous practical examples illustrate the theoretical content
    €481 €433
    10% OFF

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