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Marktforschung für die Smart Data World

Chancen, Herausforderungen und Grenzen

Bernhard Keller; Hans-Werner Klein; Alexandra Wachenfeld-Schell; Thomas Wirth

978-3-658-28664-4

2020
Edition 1
- Beschreibt Innovationen und Lösungsmöglichkeiten für aktuelle Fragestellungen der Marktforschung
- Zeigt Unzulänglichkeiten der momentan vorhandenen Instrumentarien auf
- Branchenfremde und bislang unbekannte Lösungsanbieter und –möglichkeiten werden vorgestellt
€234 €211
10% OFF

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