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United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
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Grundlagen, Prozess und Management markt- und kundenorientierter UnternehmenskommunikationJörg Tropp978-3-658-25318-92019 Edition 3- Überblick über die Grundlagen und das Management Moderner Marketing-Kommunikation
- Berücksichtigung neuer Kommunikationsdisziplinen: Utility Marketing, Guerilla Marketing, Word-of-Mouth-Marketing
- Für die 3. Auflage umfassend aktualisiert und gestrafft
€571