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Konzepte und Strategien für Omnichannel-Exzellenz

Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen

Ingo Böckenholt; Audrey Mehn; Arne Westermann

978-3-658-20182-1

2018
Edition 1
- Exzellentes Omnichannel-Management dank Best Practices vieler Branchen
- Trends im Konsumentenverhalten wissenschaftlich analysiert
- Ein Ausblick auf die Zukunft des modernen Retail-Marketings
€257 €231
10% OFF

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