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  • Market-Oriented Corporate and Business Unit Planning
    Torsten Tomczak; Sven Reinecke; Alfred Kuss
    978-3-658-18417-9
    2018
    Edition 1
    • The complete process of marketing planning at a glance
    • With numerous practical examples and case reports
    • Concise and easy to understand
    • Includes supplementary material: sn.pub/extras

    €419

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