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Grüne Markenführung

Erfolgsfaktoren und Instrumente nachhaltiger Brands

Oliver Errichiello; Arnd Zschiesche

978-3-658-13245-3

2017
Edition 1
- Vermittelt Einblick in die Erfolgsgeheimnisse erfolgreicher grüner Unternehmen
- Stellt Markenanalyse-Instrumente und Operationalisierungsmöglichkeiten in ihrer Anwendung dar
- Wissenschaftlich fundiert mit hohem Praxisbezug
- Includes supplementary material: sn.pub/extras
€93 €84
10% OFF

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