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  • Text and Cases
    Dirk Morschett; Hanna Schramm-Klein; Joachim Zentes
    978-3-658-07884-3
    2015
    Edition 3
    • 23 lessons on key issues of strategic international management, accompanied by comprehensive case studies
    • Shows the various strategy concepts of internationally active companies and their implementation in practice
    • All case studies were revised, new chapters and recent data were integrated
    • Includes supplementary material: sn.pub/extras
    • Request lecturer material: sn.pub/lecturer-material

    €419

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