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Konsumentenverhalten

Konsumenten verstehen – Marketingmaßnahmen gestalten

Stefan Hoffmann; Payam Akbar

978-3-658-05628-5

2016
Edition 1
- Einstieg in das Thema
- Überblick mit speziellen Vertiefungen
- Mit zahlreichen Beispielen
- Includes supplementary material: sn.pub/extras
€243 €219
10% OFF

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