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  • Grundlagen – Instrumente – Prozesse
    Bernd W. Wirtz
    978-3-658-03345-3
    2022
    Edition 3
    • Multi-Channel-Marketing als integratives System
    • Umfassender und systematischer Überblick
    • Kosten- und Wirtschaftlichkeitsanalyse
    €425 €383
    10% OFF

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