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  • The Enlightenment - The Disillusionment - The Breakthrough
    Klaus Backhaus; Karen Krings; Dianne West
    978-3-658-02444-4
    2013
    Edition 1
    • Why Marketing has to go beyond the marketing department
    • What companies have to do to become truly market-oriented
    • An entertaining story and must-read for anyone involved in marketing
    • Includes supplementary material: sn.pub/extras

    €50

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