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  • Grundlagen - Überblick - Beispiele
    Alfred Kuß; Michael Kleinaltenkamp
    978-3-658-01730-9
    2013
    Edition 6
    • Marketing-Grundlagen fachübergreifend
    • Mit zahlreichen Beispielen aus der Unternehmenspraxis
    • Basiswissen kompakt
    • Includes supplementary material: sn.pub/extras
    €304 €274
    10% OFF

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