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Grundlagen der marktorientierten Führung von HandelsbetriebenDieter Ahlert; Peter Kenning; Christian Brock978-3-642-55241-02018 Edition 2- Führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein
- Mit Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis
- Ermöglicht den Zugang zu speziellen Teilgebieten des Handelsmarketing
€328 €29510% OFF