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Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Kurt Gaubinger; Michael Rabl; Scott Swan; Thomas Werani

978-3-642-54376-0

2015
Edition 1
- Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model
- Presents an integrated perspective on innovation management and product innovation within an interdisciplinary approach
- Offers an accessible multi-functional perspective on innovation and product management
- Compiles market-based examples and cases of innovation and product management in action in international companies
€114 €103
10% OFF

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