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  • A Holistic and Practical Approach to Uncertainty Reduction
    Kurt Gaubinger; Michael Rabl; Scott Swan; Thomas Werani
    978-3-642-54376-0
    2015
    Edition 1
    • Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model
    • Presents an integrated perspective on innovation management and product innovation within an interdisciplinary approach
    • Offers an accessible multi-functional perspective on innovation and product management
    • Compiles market-based examples and cases of innovation and product management in action in international companies
    €114 €103
    10% OFF

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