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  • Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry
    Roman Egger; Igor Gula; Dominik Walcher
    978-3-642-54089-9
    2016
    Edition 1
    • Provides a unique assembly of methods, practices and cases for the use of social media in tourism
    • With its coherent framework this book is suitable both as an introductory work and a reference for professionals and researchers alike
    • Links recent trends like Open Innovation and Crowdsourcing to the tourism industry

    €220

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