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  • The Process, Data, and Methods Using IBM SPSS Statistics
    Marko Sarstedt; Erik Mooi
    978-3-642-53965-7
    2014
    Edition 2
    • Compact, hands-on and step-by-step introduction to quantitative market research techniques
    • Presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output
    • Range of education elements such as learning objectives, keywords, self-assessment tests, case studies
    • Innovative supplementary online concept, including mobile tags, sample datasets and additional cases
    • Includes supplementary material: sn.pub/extras

    €419

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