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Zheng Qin; Yang Chang; Shundong Li; Fengxiang Li978-3-642-39414-02014 Edition 1- Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
- Introduce emphatically Chinese strategic situations
- Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
- Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies
€180 €16210% OFF