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  • Zheng Qin; Yang Chang; Shundong Li; Fengxiang Li
    978-3-642-39414-0
    2014
    Edition 1
    • Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
    • Introduce emphatically Chinese strategic situations
    • Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
    • Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies

    €180

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