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  • Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
    978-3-642-36861-5
    2014
    Edition 1
    • Unique case studies from emerging markets with up to date and relevant marketing issues
    • Provides value-add to marketing teaching materials by using real case studies related to marketing and business contexts in emerging markets
    • Each topic presents detailed case studies as well as short case studies suitable for both classroom discussions or for use in exams
    • Inquisitive questions accompany each case study? to enable classroom discussions

    €419

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