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  • Ibrahim Sirkeci
    978-3-642-36775-5
    2013
    Edition 1
    • Presents clear and crisp definitions of what is global, international, multinational, and transnational in the world of marketing
    • Explains the key features of a transnational marketing strategy, a key to the success of global small and large organisations, with many real-life examples and illustrations
    • Introduces insightful new concepts of Transnational Consumers and Transnational Mobile Consumers

    €100

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