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  • Organizational Processes and Technology Innovation
    Federico Rajola
    978-3-642-35554-7
    2013
    Edition 2
    • Presents CRM for financial institutions using illustrative case studies of successful projects
    • Provides an organizational and technological perspective of relationship management initiatives
    • Includes important concepts related to CRM 2.0
    • Includes supplementary material: sn.pub/extras

    €100

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