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  • Wei Wei; Wuxiang Zhu; Guiping Lin
    978-3-642-31023-2
    2013
    Edition 1
    • This book is designed to inspire, illuminate and challenge
    • This book provides a set of tools to measure business model designs and shed light on the process logic involved in doing so
    • This book highlights numerous successful cases of business model design by revealing the logic that underpins their success
    • The book takes business model theories into a new era that encompasses evolution, design and construction, breathing new life into this field of study
    • Includes supplementary material: sn.pub/extras

    €110

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