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  • Systematic Sales Management
    Christian Homburg; Heiko Schäfer; Janna Schneider
    978-3-642-29169-2
    2012
    Edition 1
    • Provides a structured and insightful way for managers of all levels to rethink their sales organizations in a way that should generate stronger customer relationships, a more energized sales force, and superior company performance
    • Presents an approach that has been successfully applied in companies across various sectors
    • Covers all essential facets of professional sales management
    • Offers checklists for all aspects of sales management is based on a sound academic foundation
    • Includes supplementary material: sn.pub/extras

    €140

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