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Systematic Sales ManagementChristian Homburg; Heiko Schäfer; Janna Schneider978-3-642-29169-22012 Edition 1
- Provides a structured and insightful way for managers of all levels to rethink their sales organizations in a way that should generate stronger customer relationships, a more energized sales force, and superior company performance
- Presents an approach that has been successfully applied in companies across various sectors
- Covers all essential facets of professional sales management
- Offers checklists for all aspects of sales management is based on a sound academic foundation
- Includes supplementary material: sn.pub/extras
€140 €12610% OFF