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  • Going and Being International for Medium-sized Companies
    Rudolf Grünig; Dirk Morschett
    978-3-642-24725-5
    2012
    Edition 1
    • Comprehensive guidance to internationalization and strategic planning
    • Hands-on recommendations for developing strategies and implementation programs
    • Designed for the needs of medium-sized companies
    • Many examples from company best-practice
    • Includes supplementary material: sn.pub/extras

    €114

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