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  • Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck
    978-3-642-19266-1
    2011
    Edition 1
    • Provides a general overview of the state-of-art and future trends in reputation management
    • Describes tools to measure corporate reputation
    • Reports best practice from blue-chip firms
    • Helps to optimize a company's reputation management
    • Includes supplementary material: sn.pub/extras

    €100

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