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  • Marketing and Innovation in the Aging Society
    Florian Kohlbacher; Cornelius Herstatt
    978-3-642-14338-0
    2011
    Edition 2
    • State-of-the-art innovation, product development, and marketing for aging customers
    • With real-life examples from countries with a large 'silver market' such as Japan and from leading companies
    • Second edition: 9 chapters replaced by new ones, complete update of the remaining content, with a stronger focus on marketing and innovation issues
    • Includes supplementary material: sn.pub/extras
    €120 €108
    10% OFF

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