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  • Game Theory and the Emergence of Collaboration
    Eric Anderson
    978-3-642-13299-5
    2010
    Edition 1
    • Brings clarity and perspective amid the hype surrounding the emergence of new forms of consumer interaction
    • A valuable hands-on tool for evaluating emerging marketing media, using a framework that’s objective, rational, and historically grounded
    • Points out startling connections, based on real-world examples, between phenomena in seemingly unrelated fields of study – marketing and game theory

    €200

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