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  • The Process, Data, and Methods Using IBM SPSS Statistics
    Erik Mooi; Marko Sarstedt
    978-3-642-12541-6
    2011
    Edition 1
    • Compact, hands-on and step-by-step introduction to quantitative market research techniques Presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output Case study at the end of each chapter Innovative supplementary online concept, including mobile tags, sample datasets and additional cases
    • Includes supplementary material: sn.pub/extras
    €419 €377
    10% OFF

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