Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • Rethinking Strategic Relationship Marketing
    Soren Hougaard; Mogens Bjerre
    978-3-642-03243-1
    2009
    Edition 2
    • Focuses on the concept of dyadic, i.e. mutual, thinking as a fundamental principal in marketing
    • Presents a complete framework for analysis and strategy development in customer relationships
    • Innovative, useful and hands-on models, typologies and tools

    €100

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.