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United Nations Sustainable Development Goals (SDGs)
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Rethinking Strategic Relationship MarketingSoren Hougaard; Mogens Bjerre978-3-642-03243-12009 Edition 2- Focuses on the concept of dyadic, i.e. mutual, thinking as a fundamental principal in marketing
- Presents a complete framework for analysis and strategy development in customer relationships
- Innovative, useful and hands-on models, typologies and tools
€100