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  • Crossing the Tipping Point
    Panos Mourdoukoutas; George J. Siomkos
    978-3-642-02109-1
    2010
    Edition 1
    • First book to explain how to turn WOM into BUZZ
    • Exceeds competitive titles by explaining why WOM campaigns work for some products, while fail for others
    • Includes supplementary material: sn.pub/extras

    €100

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