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  • Branding in Practice
    Klaus Fog; Christian Budtz; Philip Munch; Stephen Blanchette
    978-3-540-88349-4
    2010
    Edition 2
    • New edition in 4-color!
    • Must-read for managers on a powerful branding tool of the future
    • New up-to-date cases from the business world, plenty of illustrations and easy-to-use tools
    • Recommended by managers of top international firms
    • Covers both the internal and external benefits of storytelling for a business company

    €100

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