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  • Exploring the Brain of the Consumer
    Leon Zurawicki
    978-3-540-77829-5
    2010
    Edition 1
    • Learn about the new characteristics of modern consumer and new methods of market research
    • Better understand inconsistencies in buyer behavior and their neural underpinnings
    • Learn how the new findings are applied by marketers
    • Develop an in-depth idea of self-control and how to apply it in consumer setting
    • In sum, the book offers insight into the future
    • Includes supplementary material: sn.pub/extras

    €360

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