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Leading Pharmaceutical Innovation

Trends and Drivers for Growth in the Pharmaceutical Industry

Oliver Gassmann; Gerrit Reepmeyer; Maximilian von Zedtwitz

978-3-540-77636-9

2008
Edition 2
- The book is based on the three most important challenges in pharmaceutical innovation: productivity dilemma, new technology trends, globalization and outsourcing
- Due to the CTO-roundtable with 14 selected international experts in pharmaceutical R&D whose result is presented, the book has a strong perspective from senior management
- With management concepts and tools enabling leaders in the pharmaceutical industry to cope with new challenges and trends
- Includes supplementary material: sn.pub/extras
€100 €90
10% OFF

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