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  • eBook:Internationalisation of Logistics Systems

    Internationalisation of Logistics Systems

    How Chinese and German companies enter foreign markets
    Frank Straube; Shihua Ma; Michael Bohn
    978-3-540-76984-2
    2008
    Edition 1
    • Seven of the most important regions for internationalisation are covered by this survey. The specific challenges and opportunities in the markets are determined from a logistics perspective, thereby comparing how Chinese and German companies manage to become successful
    • This is one of the first comprehensive surveys on global logistics, which is carried out jointly by a German and a Chinese university. One sign of specialty will be its bilingual publication in both English and Chinese
    • The subject of internationalisation and foreign market entry from a logistics perspective is unique, too. The poll which forms the basis of the analysis was carried out simultaneously in China and Germany, which provides deep insights into the internationalisation strategies of the companies from both countries, and allows a detailed comparison of their different approaches
    • Thereby the report is intended to fulfil both, the practitioners’ needs for their daily work in global logistics networks, and the academia’s scientific interests in the phenomenon of international logistics
    • Includes supplementary material: sn.pub/extras

    €180

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