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  • Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
    Thorsten Staake; Elgar Fleisch
    978-3-540-76947-7
    2008
    Edition 1
    • Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses
    • Describes how to quantify the market share of counterfeit goods and the effects on individual companies
    • Outlines best-practice monitoring, reaction, and prevention measures and helps to establish the organizational structure and tactic knowledge to fight counterfeit trade
    • Discusses the effectiveness of brand protection technologies and the value of RFID to tackle the problem
    • Includes supplementary material: sn.pub/extras

    €100

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