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  • Business Opportunities in an Era of Demographic Change
    Florian Kohlbacher; Cornelius Herstatt
    978-3-540-75331-5
    2008
    Edition 1
    • State-of-the-art innovation, product development, and marketing for aging customers
    • With real-life examples from countries with a large 'silver market' such as Japan and from leading companies
    • Comprehensive analysis from the main experts in the field
    • First book in English on this topic
    • Includes supplementary material: sn.pub/extras

    €114

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